By Tiffany Ryes – tiffany.ryes@interntionalbanker.com
Tower View
Developed by Berggruen Residential and designed by Pritzker Prize-Winning international architect Richard Meier, the iconic 42-storey Meier-on-Rothschild Tower, Tel Aviv, has attracted a multitude of wealthy purchasers, from across the world, including; South Africa, Canada, USA, UK and France. Over 80% of the apartments have already sold, a few of the luxurious penthouses. To date the tower has achieved record total sales figures in excess of NIS 950 million.
The Vision
Richard Meier, one of the world’s leading architects, is renowned for the Barcelona Museum of Art and the Getty Centre, Los Angeles. His latest creation, the Meier-on-Rothschild Tower, recently chosen by Forbes as one of the world’s tallest luxury residential towers, provides residents with ultimate seclusion and privacy and represents Meier’s timeless modernist design and luxury living. The 590ft high glass, steel and white aluminium clad tower provides 141 luxury two to eight bedroom apartments and penthouses, with private terraces and brise-soleil sun-shading, complete with 24/7 concierge; spa complex with gymnasium and 25 metre Olympic pool; relaxation lounge; cocktail bar; top of the line fitness centre; boutique retail outlets, wine cellar and underground parking.
Yigal Zemah, Chief Executive Officer at Berggruen Residential said: “Our vision for this project is to develop one of Israel’s most luxurious super-prime residential developments to provide homes – for national and multi-national buyers. At Meier on Rothschild, we have created art through architecture, which is truly unique. The Tower has been created with expert craftsmanship and is in a prime location. All of these elements are why it has proven so desirable.
“Discerning buyers have already taken a strong interest in the development, with over 80% of the residential units sold and record sales figures achieved”
Entrance from the street
The luxurious interiors
The specification of the apartments in the tower is of the highest quality including; spacious rooms, high-ceilings, bespoke designer kitchens, Carrara marble clad bathrooms, bespoke cabinetry to the built-in wardrobes and dressing rooms and Smart Home technology for entertainment, climate control and security, as well as residents enjoying the best views of Tel Aviv and beyond.
The Meier-on-Rothschild Tower includes three luxurious penthouses, including half of The Royal Penthouse, which islocated on the 40th floor (SEW), providing 3916.5 sqft (364sqm) of living space with features including luxurious bedroom suites, main reception room, dining area, kitchen/breakfast room and large leisure deck with private swimming pool and barbeque area.
The largest penthouse in the tower, priced at £36million, is the eight bedroom
Palace in the sky – Living Room
Palace in the Sky Penthouse, located on the 38th and 39th floors. It provides 15,263sqft (1,418m2) of luxurious living space. Features include a private elevator and extensive reception and entertaining areas on the lower floor including living, family and lounge areas opening onto two large private terraces; 12-seater dining room and large kitchen/breakfast room.
The reception room space is truly spectacular, offering panoramic views over the Mediterranean Sea and city, with a double-height 22ft (7m) high ceiling with an expanse of floor to ceiling glazing on two sides. Other features include a private gymnasium with sea views, private cocktail bar, private cinema, and sauna/mini-spa.
Penthouse – Bedroom
On the upper level are the luxurious bedroom suites, each with walk-in dressing rooms and bathrooms. The master bedroom suite has expanses of floor to ceiling glazing and also glass feature walls looking into the atrium space formed by the double-height reception. The suite includes a day room/study, walk-in dressing rooms and luxurious ensuite bathroom with Jacuzzi. The penthouse is complete with a large private leisure deck with private outdoor swimming pool, relaxation area and barbeque area and conservatory space with kitchenette.
Priced at £15 million, The Rothschild Summit Penthouse on the 41st and 42nd floor provides 6,520 sqft (607sqm) of living space with features including private elevator, large reception rooms with unrivalled sea views, a leisure deck with private plunge pool and five luxurious VIP bedroom suites with walk-in dressing rooms and bathrooms.
Penthouse – Dining Room
An exceptional location
Located at 36 Rothschild Boulevard, the wide tree-lined Parisian-style Avenue in the centre of Tel Aviv’s famous commercial, restaurant/café and nightlife district, the Meier on Rothschild Tower is ideally placed in the city, a cosmopolitan beachside location, with heat for 9 months of the year. The city’s numerous districts have an array of bars, nightclubs, restaurants and shopping malls, as well as a vibrant youthful culture. The local government recently introduced a scheme, similar to London’s ‘Boris Bikes’, with people able to hire bikes and cycle around the city, taking in the landscape, the beach and cycle along the promenade from North Tel Aviv to Jaffa.
Commenting on the Tel Aviv culture, Daniel Knobil, Founder of Home Search Israel, which helps overseas buyers, purchase or invest in homes in Israel, stated, “Tel Aviv is a vibrant multi-cultural city, which is popular with tourists and Israelis alike creating a real buzz around the array of bars, nightclubs, restaurants and beaches, giving Tel Aviv a really exotic and lively atmosphere, this is proving popular with property purchasers looking to own a piece of this great city.”
Swimming Pool
The ultimate investment for billionaires
Commenting on the current Tel Aviv property market, Daniel Knobil said, “The Tel Aviv market is booming, property prices are growing and new-build apartment blocks are selling up fast. The market is being fuelled largely by international buyers looking to invest in or relocate to Tel Aviv.”
As the business and financial centre of Israel, Tel Aviv attracts a multitude of national and international investment, which has led new-build properties to be highly popular, as investors look to be close to business interests. Currently, Israel has the highest density of tech start-ups in the world, which attracts more venture capital dollars per-capita than any other country. This status has attracted a number of global technology companies, with Intel employing almost 10,000 people in Israel, as well as Google, IBM and Microsoft all having Research and Development centres in the country.
Spa
Israel also boasts a high number of high net-worth nationals, including one of the regions only female billionaires, Shari Arison, who also fuel the Tel Aviv property market, as they flock to the multicultural commercial and leisure hub. Forbes recently reported that Israel boasts 18 billionaires, with a combined net worth of $51.75 billion, placing them as the second highest contributor to the Middle Eastern billionaire list. Overall, Israel contributes five of the top 10 net worth billionaires in the Middle East. Israel also has a large amount of millionaires, in relation to the countries size, with over 11,000 millionaires.
Working closely with the Meier-on-Rothschild Tower sales team, Daniel Knobil said, “On average four to five clients a week will purchase from the Tel Aviv luxury property market, with 2-3 successful sales recommendations for apartments in the Meier-on-Rothschild Tower from Homes Search Israel a month. I enjoy working with the team for Meier because they are good honest sales people, offering high-quality properties with no hidden secrets. They are easy to deal with and very popular with my client base.”
Prices for the apartments in the tower start from £500,000 ($3.m US) for a three-bedroom apartment. For further sales information contact Berggruen Residential on + 972 3 5100 827 or visit www.meier.co.il
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