Successful banks know who the boss is: the customer. And today’s customers, especially those who fall into the Millennial category, demand fast, error-free service delivered seamlessly. Banks confronted by the formidable challenge of adapting to both regulation and technology are also finding that up-and-coming fintechs are adept at meeting the demands of bank clients. Banks, more than they ever have before, must listen closely to their customers.
Serbia, in the Central Balkans, may not seem to be at the forefront of the digital revolution. And yet amongst its top five banks is AIK Banka, which is making a determined effort to exploit all of the benefits of modern financial technology to provide top-notch, innovative services and products to its customers while staying true to its traditional core businesses.
Serbia’s AIK Banka has come a long way since its beginning in the mid-1970s as the internal bank for Agro-Industrial Combine of Niš. Under the leadership of CEO Jelena Galić, this commercial bank is focused on providing maximum efficiency through innovation and enhanced digital services, all of which has propelled it to the top.
Serbia’s macroeconomic environment in 2014 left much to be desired. The country plunged into a deep recession, the public-debt-to-GDP ratio expanded to above 70 percent, and the second