Some banks act as bulwarks in turbulent times; Ecuador’s Banco del Pacífico has been there for its customers through thick and thin for just under half a century. But this progressive bank, dedicated to enhancing the customer experience, has gone beyond anchoring to steering Ecuador’s, and indeed Latin America’s, financial industry into the virgin seas of digital transformation. Its loyal customers have responded to this ahead-of-the-curve bank with wholehearted approval.
Banco del Pacifico
Ecuador, on South America’s northwest coast, is known for its relatively high growth and income and appropriately competitive banking sector. Since 1972, Banco del Pacifico has risen above its peers by serving its customers through the most innovative means available. In our interview, CEO Efrain Vieira Herrera explains how Banco del Pacifico is continuing to break through the traditional boundaries of Ecuadorian banking to new frontiers, much to the delight of its customers.