The question for many banks today is whether to broaden client outreach to as many different customer segments as possible or concentrate on serving a targeted group. Mali’s BICIM, during its massive reorganization three years ago, took the latter route, with exceptional results. Intent on providing excellent personalized service to the country’s top-level clients, BICIM has found its distinctive niche and role, as CEO Samir Mezine describes in our interview.
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BNP Paribas Group
BICICI, BNP Paribas’s subsidiary in Côte d’Ivoire, is one of the country’s top banks, committed to providing a wide and diversified range of products and services to a client base that is equally wide and diversified, from SMEs to ordinary citizens who are stubbornly resistant to trusting banks. CEO Jean-Louis Menann-Kouamé discusses how BICICI is part of the advance guard leading the West African banking evolution.