Over the years, the prospect of a banking career has lost a lot of its luster, and this has been particularly true over the course of the past decade. Millennials, as they enter the workforce, are steering away from financial services in favor of other career opportunities. What’s behind the loss of appeal, and how can bank culture move from the defensive to offensive position?
Branding is everything when it comes to earning customers’ trust, and bad press can seriously damage a company’s reputation. But the root of the problem isn’t the branding or press — it’s the company’s culture.