Belgium’s KBC has since its inception 20 years ago been committed to meeting its customers’ multiple needs, helping them realize their dreams and protecting them as they achieved them. In the process, it grew into one of Europe’s top bank-insurers, today serving 11 million customers. But that enviable success is not enough. KBC is in the midst of a Digital First metamorphosis that is pushing through the known boundaries of customer service.
Interview with Mr. Johan Thijs, Chief Executive Officer, and Mr. Erik Luts, Chief Innovation Officer, KBC Group
KBC Group, one of Belgium’s top bank-insurers, is guided by its purpose to “help all our stakeholders realise their dreams and protect them”. With core markets across Europe, KBC is imbued by a corporate culture that it has dubbed with the acronym PEARL. Mr. Thijs and Mr. Luts describe how the bank-insurance group is employing its latest digital strategies to actualize its long-standing vision.
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