As consumers continue to move more boldly into the digital realm, it has become increasingly clear that their personal data is of considerable value to different stakeholders. Whether it’s through their heart rates monitored by their watches, their geolocation data provided when they check into particular restaurants
It’s now been nearly a year since the General Data Protection Regulation (GDPR) came into effect across the European Union, bringing with it panic, misinformation and scores of emails asking us to consent to stay on mailing lists we’d forgotten we’d signed up to.
The United States has reached a critical point in determining data privacy standards. With mounting concern among all stakeholders, it is no longer a question of whether more privacy laws will be enacted, but how—and specifically, whether the problem will be resolved at the state or national level.