Ecuador’s Produbanco is guided by the principle that its essence is its customers. Its commitment to fulfilling its mission of accompanying people and companies daily to overcome their limits, sharing their best experiences and consolidating long-term relationships is realised in its application of digital innovation. The bank seeks to go beyond merely fulfilling financial needs to providing memorable experiences. In our interview, CEO Ricardo Cuesta Delgado shared Produbanco’s latest advances.
Some banks act as bulwarks in turbulent times; Ecuador’s Banco del Pacífico has been there for its customers through thick and thin for just under half a century. But this progressive bank, dedicated to enhancing the customer experience, has gone beyond anchoring to steering Ecuador’s, and indeed Latin America’s, financial industry into the virgin seas of digital transformation. Its loyal customers have responded to this ahead-of-the-curve bank with wholehearted approval.
Ecuador, on South America’s northwest coast, is known for its relatively high growth and income and appropriately competitive banking sector. Since 1972, Banco del Pacifico has risen above its peers by serving its customers through the most innovative means available. In our interview, CEO Efrain Vieira Herrera explains how Banco del Pacifico is continuing to break through the traditional boundaries of Ecuadorian banking to new frontiers, much to the delight of its customers.
Interview with Mr. Ricardo Cuesta Delgado, CEO of Banco de la Producción S.A. – Produbanco (Grupo Promerica)
Ecuador’s Banco de la Producción S.A. – Produbanco is guided by its belief that its “essence” is its customers, setting the bar for customer service in Latin American banking. In 2014, Produbanco began a digital transformation that has taken it to new heights of innovation in customer delivery. CEO Ricardo Cuesta Delgado describes in detail the great lengths to which the bank is going to serve its customers even better.
One of Ecuador’s leading banks, Produbanco, has refused to allow unfavourable national economic circumstances to get it down. By staying true to its customer-centred culture, the bank is successfully fulfilling its long-term strategies. CEO Ricardo Cuesta discusses how the bank’s commitment to pushing its objectives forward by utilizing technology, exploiting its own brand, honouring CSR goals has paid big dividends, and not just financial.
The banking industry in Ecuador has endured its ups and downs, including a full-blown and far-reaching liquidity crisis in 1999. Fortunately financial conditions are much more promising in the Ecuador of today, as banks work alongside a supportive government toward such goals as the financial inclusion of all Ecuadorians and the digital revamping of costly legacy bank systems.
Today International Banker is joined by Ricardo Cuesta, CEO of Produbanco, to discuss the bank’s continued strong year-end performance and commitment to innovation in retail banking.
Ecuador’s economy has been in recession for more than a year, but banking leader Produbanco has not receded with it. In fact, the bank has consistently proceeded by staying focused on its strategic plan, and it is set to advance further as economic conditions improve for the Latin American country.