One of Ecuador’s leading banks, Produbanco, has refused to allow unfavourable national economic circumstances to get it down. By staying true to its customer-centred culture, the bank is successfully fulfilling its long-term strategies. CEO Ricardo Cuesta discusses how the bank’s commitment to pushing its objectives forward by utilizing technology, exploiting its own brand, honouring CSR goals has paid big dividends, and not just financial.
The banking industry in Ecuador has endured its ups and downs, including a full-blown and far-reaching liquidity crisis in 1999. Fortunately financial conditions are much more promising in the Ecuador of today, as banks work alongside a supportive government toward such goals as the financial inclusion of all Ecuadorians and the digital revamping of costly legacy bank systems.
Today International Banker is joined by Ricardo Cuesta, CEO of Produbanco, to discuss the bank’s continued strong year-end performance and commitment to innovation in retail banking.
Ecuador’s economy has been in recession for more than a year, but banking leader Produbanco has not receded with it. In fact, the bank has consistently proceeded by staying focused on its strategic plan, and it is set to advance further as economic conditions improve for the Latin American country.