Three years ago, Union Bank of the Philippines reached the unprecedented decision to transform itself to be “digital to the core”. Most every bank is introducing digital innovations, but UnionBank’s all-out approach to digital transformation is setting an example that other banks will choose to follow. Throughout its onward march of progress, UnionBank has remained committed to its customers and staff, ensuring that not one of them is left behind.
UnionBank’s “moonshot” determination to undergo a complete digital transformation pervades the entire organization, not only the IT Department. UnionBankers are united in their vision for “making the diff” for their customers and wider communities by excelling in innovative products and services. In our interview, we discussed the bank’s progress with leaders from four separate areas of this ambitious Philippine bank.
Union Bank of the Philippines is committed to “Make Da Diff” for its customers, and nowhere is the bank’s commitment to fulfilling this motto more evident than in its resolve to foster digital innovation throughout all of its operations. By defining financial technology in its region, UnionBank has taken the lead in meeting the ever-evolving digital needs and expectations of its rapidly expanding customer base.
UnionBank is reaping the rewards of its pioneering vision and taking on a dominant role in its own territory. President and COO Edwin Bautista has been a main instigator of the bank’s forward thrust, which encompasses a plan to maximize customer satisfaction while ensuring that each and every employee successfully completes the bank’s digital journey.
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Simon Hughes of International Banker interviews Mr. Edwin R. Bautista, president and COO of Union Bank of the Philippines.
UnionBank plans to not only cement its position as one of the top banks in the Philippines but also one of the region’s fintech leaders. In our interview with COO Edwin R. Bautista, who has been at the helm only a short time, we learn how the bank is achieving its lofty objectives.