Few of us don’t enjoy a good game, and the more competitive, the better, which is why numerous firms are enlisting the gamification strategy to draw users in. But is the practice always justified, let alone ethical, especially in activities such as trading through which finances can be compromised? The controversial method has pros and cons, but it is sure to be more readily adopted as consumers increasingly embrace it.
The pandemic has upended traditional banks’ sales models and forced them to accelerate their transformation to digital and omnichannel sales. Despite social-distancing measures, a recent study by Simon-Kucher & Partners reveals alarming figures: 40 percent of bank sales continue to be carried out in person because end-to-end online sales are available for only a limited number of financial products. The marketing consultancy offers recommendations for revamping the digital customer journey.