Ecuador’s Produbanco is guided by the principle that its essence is its customers. Its commitment to fulfilling its mission of accompanying people and companies daily to overcome their limits, sharing their best experiences and consolidating long-term relationships is realised in its application of digital innovation. The bank seeks to go beyond merely fulfilling financial needs to providing memorable experiences. In our interview, CEO Ricardo Cuesta Delgado shared Produbanco’s latest advances.
Interview with Mr. Ricardo Cuesta Delgado, CEO of Banco de la Producción S.A. – Produbanco (Grupo Promerica)
Ecuador’s Banco de la Producción S.A. – Produbanco is guided by its belief that its “essence” is its customers, setting the bar for customer service in Latin American banking. In 2014, Produbanco began a digital transformation that has taken it to new heights of innovation in customer delivery. CEO Ricardo Cuesta Delgado describes in detail the great lengths to which the bank is going to serve its customers even better.