KBC Group, one of Belgium’s top bank-insurers, is guided by its purpose to “help all our stakeholders realise their dreams and protect them”. With core markets across Europe, KBC is imbued by a corporate culture that it has dubbed with the acronym PEARL. Mr. Thijs and Mr. Luts describe how the bank-insurance group is employing its latest digital strategies to actualize its long-standing vision.
Digitalization has become second nature to many banks around the world, but not all. In the Central European country of Hungary, many banks—and their customers, who are relatively uninformed of the ways going digital can enhance their personal financial management—are in the early stages of the digital banking voyage. The time has arrived for Hungarian banks to jump into the present, or remain behind in the past.