“We put our clients’ interests at the heart of what we do and strive to offer them at all times a high-quality service and relevant solutions.” That is one of the four cornerstones that make up the overarching business strategy of KBC Group, the Brussels-headquartered bank-insurer that has emerged over the last few years as one of Europe’s strongest and most formidable financial institutions.
KBC Group, one of Belgium’s top bank-insurers, is guided by its purpose to “help all our stakeholders realise their dreams and protect them”. With core markets across Europe, KBC is imbued by a corporate culture that it has dubbed with the acronym PEARL. Mr. Thijs and Mr. Luts describe how the bank-insurance group is employing its latest digital strategies to actualize its long-standing vision.
On June 8, the European Central Bank (ECB) began its Corporate Sector Purchase Programme (CSPP), which was initially announced by the bank’s president, Mario Draghi, on March 10 as an addendum to the ECB’s quantitative easing (QE) program.