A global crisis is the litmus test of a bank’s fitness to serve its customers. In Belgium, bank-insurer KBC Group has proven throughout the COVID-19 upheaval that it is equipped to weather the storm and make lasting improvements that will outlive the pandemic into the future. Guided by its PEARL+ cultural philosophy and dedication to digitalisation, KBC continues to help all of its stakeholders realise their dreams while protecting them.
Belgium’s bank-insurer KBC Group has learned through experience that thinking differently and aiming for the next level is the surest way to meet its goals of enabling customers as they realize their dreams and protecting them as they progress. In our interview, CEO Johan Thijs explains how KBC is leading through one of the most challenging times the financial and insurance industries have experienced, with its focus trained on customers.
Belgium’s KBC has since its inception 20 years ago been committed to meeting its customers’ multiple needs, helping them realize their dreams and protecting them as they achieved them. In the process, it grew into one of Europe’s top bank-insurers, today serving 11 million customers. But that enviable success is not enough. KBC is in the midst of a Digital First metamorphosis that is pushing through the known boundaries of customer service.
“We put our clients’ interests at the heart of what we do and strive to offer them at all times a high-quality service and relevant solutions.” That is one of the four cornerstones that make up the overarching business strategy of KBC Group, the Brussels-headquartered bank-insurer that has emerged over the last few years as one of Europe’s strongest and most formidable financial institutions.