The banking industry of Greece, along with the population, was put through its paces during the past decade, as financial troubles snowballed into a national crisis. One of Greece’s long-established traditional banks, National Bank of Greece, withstood the turmoil to emerge today as its country’s pioneer in digital innovation, leading its millions of customers into a future filled with hope for greater choice, efficiency and satisfaction in their banking experiences.
National Bank of Greece (NBG)
The digitalization of banking has challenged individual banks to unleash their creativity in meeting the needs and wants of their customers, who are growing increasingly tech-savvy. National Bank of Greece, the country’s oldest traditional bank, has taken a no-holds-barred approach to innovation in pursuit of growth. From its i-bank Pay to i-bank genius, NBG is a living example of just how far a motivated bank can go in its digital transformation.