KBC Group, one of Belgium’s top bank-insurers, is guided by its purpose to “help all our stakeholders realise their dreams and protect them”. With core markets across Europe, KBC is imbued by a corporate culture that it has dubbed with the acronym PEARL. Mr. Thijs and Mr. Luts describe how the bank-insurance group is employing its latest digital strategies to actualize its long-standing vision.
Johan Thijs, CEO of Europe’s top bank-insurance group, KBC of Belgium, provides his insights into what has contributed to this financial giant’s success, evidenced by its strong profit track record. Nearly 20 years on, KBC has been in the advantageous position of being able to offer an unusually broad range of product and service choices to its customers, pushing it to the head of its class.