Johan Thijs, CEO of Europe’s top bank-insurance group, KBC of Belgium, provides his insights into what has contributed to this financial giant’s success, evidenced by its strong profit track record. Nearly 20 years on, KBC has been in the advantageous position of being able to offer an unusually broad range of product and service choices to its customers, pushing it to the head of its class.
International Banker travels to Belgium to interview Mr. Johan Thijs, CEO of KBC Group, on the banks flourishing performance in banking and insurance, its expanding presence outside of Belgium and the business culture which has made the group successful.
Belgium’s KBC Group combines two financial services, banking and insurance, into one seamless, integrated whole. Its unique customer-centric model is so effective that KBC has been expanding into new markets, primarily in Central and Eastern Europe, thanks in no small measure to the visionary leadership of CEO Johan Thijs.